Skip to content

Raising Organ Donation Awareness With A Public Display Of Dialysis

2012/05/11

“The Waiting Time Experiment,” created by agency Ogilvy & Mather Berlin, brings to life the shocking truth of how long it takes for organ donations to become available, with the help of a patient in need.

At Frankfurt’s airport, Michael Stapf waits. Not for a flight or shuttle service, mind you, but for a kidney–and he’s been waiting for seven years. To raise awareness about the shocking disparity between those who need organs and how many are actually donated, agency Ogilvy & Mather Berlin created “The Waiting Time Experiment,” an in-your-face stunt for foundation Fürs Leben that had Stapf receiving dialysis on a bustling platform at the airport.

By opting to spread their message in a physical demonstration, Fürs Leben’s campaign puts an everyday face to such a serious issue to underscore the bleak math of facts: 12,000 patients in Germany are waiting for an organ donation with only about 1,200 organs donated a year, leaving the dismal reality of three people dying each day.

But from the visible reactions “The Waiting Time Experiment” has elicited, those numbers just might improve.

Advertisements
One Comment leave one →
  1. Rachel permalink
    2012/05/26 3:01 am

    Hey! Great stuff, please keep us posted when you post something like this!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: